Tim O'Shea's Blog » traffic http://www.timoshea.co.uk Tim O'Shea's Blog - Helping web businesses become successful and sustainable Tue, 11 Oct 2011 09:21:23 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Warning: These Traffic Building Tactics Can Seriously Hurt Your Server http://www.timoshea.co.uk/marketing/how-we-grew-the-organic-traffic-on-blurtitcom/ http://www.timoshea.co.uk/marketing/how-we-grew-the-organic-traffic-on-blurtitcom/#comments Wed, 20 May 2009 11:25:07 +0000 Tim http://www.timoshea.co.uk/?p=291 In this post I’m going to share some of the factors that have helped Blurtit.com increase its traffic from organic search. Many of these common sense techniques are really simple and can be applied to any size website. SEO on large sites is challenging in its scale as it’s not possible to optimise individual items, so we had to find solutions from within the analytics data of the site.

No prizes for guessing from the following analytics graph when we really started to focus on the site:

Blurtit

So what changed at the end of 2008?

We made the site better for the users.

Making a site better for the users is a great way of making it better for search engines, and the multiple benefits are increased traffic, increased page views and happier users.

Breaking down the key improvements:

- Made it easier for users to ask and answer questions through simple interaction with the site

- Highlighted the best content making it easier to find using the data held in the web analytics

- Improved the design, redesigned the site to make it look cleaner and got rid of clutter

- Improved the navigation to give it greater depth

- Focused on the core proposition by retiring “feature creep” features and functions

It’s easy to get lost in the complex developement of site features rather than focusing on what it actually does. Simple is often better.

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