1. Pass the 5 Second Test

Make sure your site passes the ”5 second test”. Within five seconds your visitors should know exactly what you do and why you’re great at doing it. Say what you do through images and text.

2. Try A New Lead Form (Or Sales Page)

A big bold change to the lead form, try it for a day, if it works then keep it (look at the industry leaders and see what they put on their conversion pages)

3. Publish Your Phone Number Prominantly

Put your telephone number at the top of every page and make sure its answered swiftly.

4. Improve Your SEO

Making your site great long term works, but short term links will do the trick, ask your friends, family, clients and supplier to link to you, make sure some links use in the anchor text of the keyword you’re trying to rank for, but only where it makes sense and don’t over do it. You can always buy a few links, but you run the risk of a Google penalty if caught.

5. Try PPC on Google Adwords

Geographically locate your campaign to as close an area as possible. (if your clients are only in New York then only target this area) use exactly the correct phrase people will be using to find your site, make the advert as close to this keyword as possible using keywords in the Title and first line. Ensure your landing page is relevant to the keyword your are buying and if possible put the search phrase in big text at the top of the landing page. If you’ve not got a large budget start small, a few keywords and bid to the bottom of the first page to test it out.

6. Test Your Website Response Time

If your site is loading slowly upgrade your hosting. You load time using an online test, or just test yourself by comparing inituavely against sites that have lightening load times like Google and Amazon. Site speed is directly propotional to profit. If your site is slow find a better host (but make sure your host is located in your target country)

7. Make Your Links Blue OR Make Them Obvious

And perhaps give them an underline for good measure. If you’re not going to make them blue then make sure they are obviously get someone that hasnt seen the site to buy and watch where they find are getting stuck, fix this problem

8. Put Conversation Tracking On Your Complete Sales Funnel

ok if now its 4pm and you’ve got an hour left get conversion tracking on each page of your sales channel, and in a weeks time see which page drops your conversion, this is now where you need to look at fixing.

9. Put Your Prices Up 10% For A Week

Compare the results (do this in a month you know sales are traditionally stead) if you’re a price sensitive comondity retailer this might not work, but if could be worth a go anyway.

10. Write One Page of Great Content

About your products that’s an awesome bit of information (if you havent got a blog just a static page uploaded on to your site and linked to will do).

11. Put Trust Logos On Your Home Page

and conversion page (memberships, qaulifications,
ask a trusted client for a two line testimonial and stick it on your site prominently.

12. Send A Targeted Inmail On LinkedIn

If you are on linked in, find a person you know will want your services or products using the search and send them a targeted polite inmail “reaching out” to see if they would like to hear about what you offer. If your not on LinkedIn sign up start building your network and once you have a network post them the link the meaty article you have just written in point 10.

13. Email Your Client Database

Write a “this is what I have been up to email” to your client database, if its just a few entries that is fine, you can tailor each one a bit closer.

14. Send A Blogger A Product To Review

Contact one blogger that you know has a good audience in your business sector, reach out to them and send them a product freebie to review.

15. search.twitter.com and @ Reply Someone Relevant

I tweeted today about the CRM Highrise, and got a great @reply back from the founder @jasonfried asking me a question.

Please find above the slides from my presentation “Content For Traffic: Q&A For Search Advantage” from the Content Is King conference yesterday hosted by PureContent.

Videos to follow….